Privacy Policy

This Privacy Policy explains how Loftdeco.shop (“the Site”, “we”, “our”) collects, uses, and shares your personal information when you browse the Site or place an order.

Collecting Personal Information

We collect information about your device, how you interact with the Site, and details needed to process your orders. Additional information may be collected when you contact us for support. “Personal Information” means any data that identifies you as an individual.

Device information

  • Examples: browser type, IP address, time zone, cookies, pages or products viewed, search terms, and how you navigate the Site.

  • Purpose: To display the Site correctly, maintain security, and analyze usage to improve performance.

  • Source: Collected automatically through cookies, log files, web beacons, and similar technologies.

  • Shared with: E-commerce and analytics providers that help operate and optimize the Site.

Order information

  • Examples: name, billing details, delivery information for digital orders, payment details, email address, phone number.

  • Purpose: To provide digital products, process payments, send confirmations, communicate with you, detect fraud, and, where permitted, send marketing communications.

  • Source: Provided directly by you during checkout.

  • Shared with: Payment processors and e-commerce platforms involved in order fulfillment.

Customer support information

  • Examples: name, contact details, and key information included in your messages.

  • Purpose: To answer questions and provide support.

  • Source: Submitted by you.

  • Shared with: Internal teams or external support providers, where necessary.

Sharing Personal Information

We share your Personal Information with third-party service providers that assist with operating the Site, fulfilling orders, analytics, and customer support, but only for necessary functions. Information may also be disclosed to comply with applicable law, respond to lawful requests (such as subpoenas), or protect rights and safety. Our e-commerce host (for example, Shopify or a similar provider) processes data in line with its own privacy terms.

Behavioural Advertising

We may use your data to deliver more relevant advertising and marketing through tools such as analytics platforms and advertising partners that rely on cookies to track browsing and purchase activity. You can opt out of interest-based advertising using industry tools like NAI or DAA opt-out mechanisms or platform-specific ad settings; you may still see ads, but they will be less tailored.

Using Personal Information

We use your information to:

  • Provide and deliver products and services.

  • Process and confirm orders.

  • Communicate with you and provide support.

  • Send promotional messages where you have given consent or where permitted.

  • Maintain, secure, and improve the Site and analyze performance.

Lawful Basis (GDPR)

If you are located in the EEA or UK, we process your Personal Information under one or more of the following legal bases: consent, performance of a contract (e.g., processing your order), compliance with legal obligations, legitimate interests, tasks carried out in the public interest, or legitimate interests that are not overridden by your rights and freedoms.

Retention

We keep Personal Information for as long as necessary to achieve the purposes described here or as required by law. For example, order records may be maintained unless you request deletion, subject to any applicable legal obligations.

Automatic Decision-Making

We do not rely on fully automated decisions that produce legal or similarly significant effects for you. Certain service providers may use limited automated checks for fraud or security. EEA and UK customers can object to certain profiling activities.

Your Rights

GDPR/EEA/UK
You may have the right to access, correct, delete, or restrict processing of your Personal Information, object to certain uses, and request data portability. To exercise these rights, please contact us using the details below. Your information may be transferred outside your country (such as to the US or Canada), and appropriate safeguards are used where required.

California (CCPA)
If you are a California resident, you may have rights to know what Personal Information is collected, request disclosure, deletion, or correction of your data, and be free from discrimination for exercising these rights. You may also act through an authorized agent where permitted.

Cookies

We use cookies to support essential functions (such as cart and checkout), remember preferences, and perform analytics and advertising. You can manage cookies in your browser settings. Session cookies usually expire when you close your browser, while other cookies persist until you delete them. For more information, you can visit resources such as allaboutcookies.org.

Do Not Track

There is currently no consistent standard for responding to “Do Not Track” signals, so our practices do not change when we receive such signals from your browser.

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, services, or legal requirements. Any updates will be posted on this page with a revised “Last updated” date. We encourage you to review this policy regularly.

Contact

If you have questions about this Privacy Policy, wish to exercise your data rights, or would like to make a complaint, you can reach us at:

Store name: Loftdeco
Website: loftdeco.shop
Email: contact@loftdeco.shop
Phone: +1 207 648 8547